HOME | Shalini Sridhar

Creative Strategy.
Marketing Campaigns.
Global Communication.

Expertise

Strategic Marketing & Brand Development

Expertise in creating and executing marketing strategies, rebranding initiatives, and positioning for global and multicultural markets.

Digital Media & Creative Campaigns

Proven ability to lead digital campaigns, craft compelling content, and drive user engagement across various online and offline platforms for startups and brands.

Global Market Insights & Communication

Skilled in leveraging cultural insights to create tailored communication strategies, with experience across India, Japan, and the UK, driving success in international and multicultural environments.

Mai Iida, COO, Progummy Inc., Japan

“Eloquent, organized, and proactive, Shalini is a powerful member to have on any team, and I highly recommend her to anyone who wishes to work with her. She is a very responsible individual who values transparent communication and a collaborative work style, which is an important approach to have especially in remote work environments. She enjoys navigating in multicultural environments, making her a valuable asset especially in global businesses. Furthermore, she understands the fast-paced work style in startups, and therefore is a perfect candidate for any global startup looking for a capable candidate. Shalini always displays a positive and professional mentality, and is a pleasure to work with. I am confident she will excel in any position, and that any company would be lucky to have her on their team."

Recommendations

Reina Masumoto, Global PR & Marketing Manager, Progate Inc., Japan

"I have known her since she joined in Progate in 2018 and was delighted to serve as her mentor and manager. Shalini is exceptionally committed to her duties and always tries to go extra steps for excellence. She is a fast-learner and self-motivated with a roll-up-your-sleeves-attitude. Her added creative skills of writing,
photography and videography are quite impressive and rarely found in the industry. She is always very supportive and attentive with a positive mindset. Her selfless contribution not only to her team but also to other teams in the globally in Japan and Africa has greatly helped our business grow internationally."

Govind Mukundan, Director of Strategy and Project Lead on L’Oreal, Purpose,
India

“Shalini made critical contributions to the L’Oreal campaign as the Digital Lead (one of the fastest campaigns to reach client deliverables across all of Purpose India’s work); and in helping build a new brand, community and narrative for the brand. This was especially important because the first phase of the campaign was entirely online, and ambitious metrics were built into the client contract - which meant our success hinged on Shalini’s digital acumen.”